Listen, today is independence day. Independence is cool. Independent publishing is cool. But some people don’t find it to be liberating. Some people are ashamed.
In my work as a journalist, I have encountered some self-published authors who are so defensive about being self-published that their websites are full of lies.
So in honor of freedom of speech, press, and publishing, I have the following things to say to ANYBODY who’s considering self-publishing.
1. If you’re embarrassed about self-publishing, DON’T DO IT. Get traditionally published instead. If you’ve sent your manuscript out and nobody wants it, it probably sucks. Work on it some more and send it out again, okay? Don’t give up.
2. If you decide to self-publish, call yourself a self-published author, instead of a published author. Don’t lie about it. It’s not cool, and journalists and anybody who needs help being impressed will find out you’re lying.
3. This is not to say that you can’t phrase your accomplishments and achievements to maximize their appeal. Penelope advises people to do precisely that in her post about writing a resume.
4. But if you write on your resume that you were a manager when you were a clerk, and a potential employer calls for a reference, you will not get the job.
5. Ergo, if you write on your website that you’re a “published author” and it turns out that you’re self-published with no other publishing credits, well, that’s a problem. Or if you write on your website that you’ve written a dozen books, but these books can’t be found anywhere because they are nowhere linked with your name, that’s also a problem.
So focus on what you have.
6. Self-publishing is hard work, and if you’re honest about it, people are going to be a lot happier to help you achieve sales goals, and help you to publicize. If you’ve done it, own it! Shout it! Be proud! It’s an accomplishment!
6a. But if your writing sucks because you didn’t spend any money on improving it or listen to any editors before you went to print or epub, don’t expect it to be easy to find people to be as proud of you as you are.
7. But remember that self-published authors who spend significant money on their books do much better than those who don’t. Here’s a great post from Catherine, Caffeinated about this very topic, so you don’t have to take my word for it.
8. Writing your web copy in the spirit of plausible deniability has a ripple effect. I take my responsibility to the truth as a journalist really seriously. I know a lot of journalists who do. We won’t, in good conscience, propagate half-truths. We will either not mention your invented credit, or explain it in language that is plainer than you would prefer it to be, plainer than you have explained it.
9. You lose 100% of your credibility if any look deeper than the surface of what you write on your website reveals half-truths or blatant lies, or things that can’t be fact-checked (which are always read as lies, even if they aren’t, so don’t tell them!).
10. Local press (where you are) and tons of print and web magazines welcome writing from freelancers. These publishing credits, when you get them, are often easily linked online (which is good for your web presence or online portfolio), and a totally transparent sample of your work. They also signal that you have the chutzpah to pursue work in writing, even if it isn’t what you believe you are cosmically destined to be doing, whether that’s writing fiction or poetry or lyric essays or memoir or whatever.
11. There are HUNDREDS of literary journals that accept work from unpublished people. Subscribe to Writer’s Market online, or go get the book, and submit, submit, submit.
12. None of this is sexy or easy, but nothing worth accomplishing, is sexy or easy. Most writers who make their living writing what they want to write instead of what they are being paid to write spend years in the trenches of copy editing, news jockeying, and doing work that is far outside their ideal writing life before they get to do what feeds their souls. But they do the stuff that feeds their souls anyway. They keep at it. Even though it’s hard and unsexy.
13. You should, too.
14. And always tell the fucking truth, even if you perceive some kind of stigma on your truth, okay? Lies are never worth it.